Havana Club vs Bacardi

Havana Club vs Bacardi (Written at the one corner of İstanbul Atatürk airport while waiting for my connection flight to Ankara at 4am)
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3 years ago, my first South American friends started to call me Señor Bacardi, because of my love to the rum (Founder of Bacardi spirit is named Facundo Bacardi). Then they translated my name as “Juan”, coming from the last 3 letters of my name, “Can”, becoming your friendly neighborhood Spider-Ma…ehm… friendly pirate Juan Bacardi…
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Bacardi and Havana Club were both set up in late 19th century in Cuba as family run businesses with great rivalry. Before that, rum was considered as a poor man’s drink, without proper fabrication and success of showing up in upmarket.
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With the confiscation of both companies after Fidel’s Cuban Revolution, families fled to US. However, Bacardi was prepared for unpredictable events going on. They expanded to Puerto Rico and Mexico during the shaky political events to secure themselves, which made them survive years after and becoming one of the world’s most selling two rum brands. Arechabala family (Havana Club) wasn’t that lucky, who left rum production and working as car dealers. However, their Havana Club brand continued as the Cuba’s most popular brand, in the facilities they left.
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When it was 1994, Bacardi company bought all US rights of Havana Club from Arechabala family to produce Havana Club receipted rums under the Bacardi brand in US, produced in Puerto Rico. Why?
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Because in 1993, Pernod Ricard had struck a deal with Cuban Havana Club to become the equal partner, with Fidel referring “Long live the peasant-worker alliance and the friendship with Pernod Ricard!”. Pernod Ricard is the producer or distributor of Malibu, Beefeater, Ballantines, Absolut, Perrier Jouet, Ricard, The Glenlivet, Jacobs Creek, Chivas Regal, Kahlua, Jameson, Belle Epoque, Martell drinks. So, you can imagine, how it boosted sales of Havana Club worldwide, topping 5th in rum selling rankings, without even being in US market.
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Did you know that Americans drink 40% of the world’s rum?
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Just wait until the trade restrictions between Cuba and US are lifted.
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However, Pernod claims that, 1993 agreement with Cuban government authorized it the trademark of Havana Club in worldwide, including US, despite the Bacardi backed Havana Club brand. So, these 2 companies are in a never ending clash in court, including Bacardi’s fight to get its assets and trademarks from Cuban government under their family heritage.